-by TVNewsCheck
The flexibility and scalability of public cloud technology holds great potential for broadcasters. Some networks and station groups have already moved key pieces of their operations there including content prep, archiving and even playout as they look to decrease their reliance on on-premise hardware. However, the cloud doesn’t make economic sense today for every broadcast workflow. And many local broadcasters with legacy hardware infrastructures might be better served by taking a gradual, phased-in approach to adopting cloud technology than immediately diving in.